Google image search “startup founder,” and you’ll be shown mainly images of white males, that’s the stereotypical startup founder. Emily Hu, a clinical psychologist in Los Angeles explains why representation is important: “We’re more likely to experience imposter syndrome if we don’t see many examples of people who look like us or share our background who are clearly succeeding in our field”, this is especially true for women and women of colour in the startup world, for whom overall representation is alarmingly low.