They made personal technology comfortable, usable, and beautiful. The flagship product, the award-winning Jawbone Bluetooth headset with NoiseAssassin™ technology set a new standard for mobile voice quality. Unmatched in the industry, Aliph’s NoiseAssassin technology was originally perfected with DARPA for battlefield applications. It eliminated background noise and provided unparalleled call clarity in all environments.
They cycled through various tech products before eventually betting everything on their fitness tracking device, UP3 launched in 2011.