Industry Insights

What is Edtech and how does it work?

Derek Watson
Derek Watson
Edtach Investment Opportunity

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What Is FinTech? The Basics

What is Edtech and how does it work?

Edtech, or education technology, refers to the use of technology to support and enhance the delivery of education. It includes a wide range of tools and platforms, from online learning platforms and educational software to virtual reality and artificial intelligence. Edtech has the potential to revolutionize the way we learn and teach, offering new and innovative ways to engage with educational content and improve learning outcomes.

The Basics

Edtech can be used in a variety of settings, including traditional classrooms, online learning environments, and even in corporate training programs. Some common examples of edtech tools include:
Learning management systems (LMS): These are platforms that allow teachers to create and deliver online course materials, track student progress, and assess student work.
Virtual reality (VR) and augmented reality (AR): These technologies allow students to experience immersive learning environments and simulations, bringing abstract concepts to life.
Educational software: This includes programs like math and language learning software that are designed to help students learn specific subjects or skills.

What it is

Edtech is a broad term that encompasses a range of tools and technologies that are used to support and enhance the delivery of education. It includes everything from online learning platforms and educational software to virtual reality and artificial intelligence.

History

Edtech has a long and storied history, with the first examples dating back to the early 20th century. Some of the earliest examples include the development of the first computer-based educational software in the 1960s and the creation of the first online learning platform, PLATO, in the 1970s. In recent years, the use of edtech has exploded, with the proliferation of the internet and the widespread adoption of mobile devices making it easier for students and educators to access and use edtech tools.

Use Cases

Edtech can be used in a variety of settings, including traditional classrooms, online learning environments, and even in corporate training programs. Some common use cases for edtech include:
Improving access to education: Edtech can help to increase access to education by making it easier for students to learn remotely or at their own pace. This is particularly important for students who live in rural areas or who have disabilities that make it difficult for them to attend traditional classes.
Enhancing the learning experience: Edtech can help to make learning more interactive and engaging, with tools like virtual reality and educational games helping to bring abstract concepts to life.
Improving learning outcomes: Edtech can help to improve learning outcomes by providing personalized learning experiences that are tailored to the needs and abilities of individual students.

Breakthroughs

Edtech has experienced a number of significant breakthroughs in recent years, including:
The widespread adoption of learning management systems: Learning management systems have become a cornerstone of many edtech programs, making it easier for teachers to create and deliver online course materials, track student progress, and assess student work.
The rise of virtual and augmented reality: Virtual and augmented reality technologies have made it possible for students to experience immersive learning environments and simulations, bringing abstract concepts to life.
The development of artificial intelligence and machine learning: These technologies are being used to create personalized learning experiences that are tailored to the needs and abilities of individual students.
The growth of massive open online courses (MOOCs): MOOCs have made it possible for anyone to access high-quality education from top universities and educational institutions around the world.

Biggest Companies

Some of the biggest companies in the edtech space include:

Kahoot! was launched in private beta in March 2013 at SXSWedu. Today it is used by around nine million teachers globally, hundreds of millions of students and families, and in 97% of Fortune 500 companies.
The company says 300 million sessions have been hosted on the Kahoot! platform by 30+ million active accounts, with 2 billion participants in more than 200 countries and regions in 2021 and 2022. The Kahoot! Group is headquartered in Oslo, Norway with offices in the US, the UK, France, Finland, Estonia, Denmark and Spain.

Yuanfudao
Founded in 2012, China’s Yuanfudao provides K-12 after school tutoring, pre-school support and adult education services to over 400 million users across China.

Headquartered in Beijing, Yuanfudao has centres across China, including in Wuhan, Xi’an, Zhengzhou, Nanjing, Chengdu, Jinan, Changsha, Tianjin, Chongqing, Shenyang, Changchun and Hefei

Chegg
Launched in 2005, Chegg is a California-based edtech provider of digital and physical textbooks and education content and student services including online tutoring.

In August 2022, Chegg announced the expansion of its Uversity platform to Canada and the United Kingdom. Through Uversity, instructors are compensated for sharing their teaching materials across Chegg’s library of content, including study guides, practice quizzes and lab and lecture notes, from leading educators in international markets around the world.

Udemy
Headquartered in San Francisco with hubs in Turkey, Ireland, Australia, India and Brazil, Udemy’s marketplace platform offers thousands of courses in dozens of languages, on subjects including programming, data science, leadership and team building.

Udemy Business offers corporate customers a subscription-based employee training and development platform with access to thousands of courses, learning analytics, and the ability to host and distribute their own content.

Byju’s
BYJU’S is a global edtech company, providing learning solutions to more than 150 million students around the world. Founded in 2011, BYJU’S is headquartered in India and has operations in more than 21 countries and learning programs in multiple languages.

Zuoyebang
Founded in 2015, China’s Zuoyebang provides online tutoring products and services for students covering a broad range of academic subjects.

Headquartered in Beijing, the company employs over 35,000 staff in China and has 11 branches across the country including in Xi’an, Hefei, Zhengzhou, Wuhan, Chengdu, Chongqing, Jinan, Changsha, Nanjing, and Shijiazhuang.

2U
As the parent company of edX, 2U works with more than 230 colleges, universities, and corporations to provide over 45 million learners with access to more than 4,000 digital education offerings, from free courses to full degrees.

In July 2022 the company announced it is to change its “one-size-fits-all” model to a more bespoke approach that enables universities to design customised partnership packages.

Coursera
Founded by Daphne Koller and Andrew Ng in 2012, Coursera is a global online learning platform offering access to online courses and degrees from leading universities and companies. The company has worked with around 110 million students and more than 7,000 campuses, businesses, and governments.

Coursera sponsored over 115 certification courses with its partners for people who may have been affected by the global pandemic in 2020.

Unacademy
Launched as a YouTube channel by Gaurav Munjal in 2010, the first tutorial videos helped fellow students prepare for exams. Five years later it was successful enough for him to bring in two friends to help launch the Unacademy app.

In 2020 the company acquired Kreatryx, PrepLadder and Codechef to add teaching resources to the portfolio and Unacademy relaunched the original app as part of its Unveil 1.0 event.

What the Future Has in Store

The future of edtech is looking bright, with many experts predicting continued growth and innovation in the industry. Some of the key trends to watch out for include:
The continued development and adoption of virtual and augmented reality technologies.
The growth of artificial intelligence and machine learning in education.
The proliferation of personalized learning experiences that are tailored to the needs and abilities of individual students.
The rise of micro-credentialing and alternative forms of certification.

Investing in Edech startups:

There are many compelling reasons to invest in edtech startups, including:
The growing demand for innovative education solutions: As more and more people look for ways to access high-quality education, the demand for edtech solutions is expected to continue to grow.
The potential for high returns: Many edtech startups have the potential to generate significant returns for investors, especially as the industry continues to grow and mature.
The opportunity to make a positive impact: Edtech has the potential to transform the way we learn and teach, making it possible for more people to access education and improve their learning outcomes. Investing in edtech startups gives you the opportunity to be a part of this exciting and impactful industry.

In conclusion

In conclusion, edtech is an exciting and rapidly growing industry that is transforming the way we learn and teach. With a wide range of tools and technologies at their disposal, edtech startups have the potential to make a positive impact on education and improve learning outcomes for students around the world. Whether you’re an educator, a student, or an investor, there are many compelling reasons to get involved in edtech and be a part of this exciting industry.

Edtech startups

If you are an Edtech, there are many potential opportunities for investment from venture capital firms, angel investors, and other potential investors. As Edtech continues to grow and evolve, startups in this space may be attractive to investors looking to invest in companies with promising technologies and business models. As a startup, it may be helpful to actively seek out investors who are knowledgeable and experienced in the Edtech industry and can provide financial support, strategic guidance, and connections. Ultimately, finding the right investors can be a crucial step in helping your Edtech startup succeed and grow.

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